[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.abbazia.cz\/swot-analyza-a-jeji-vyuziti\/#Article","mainEntityOfPage":"https:\/\/www.abbazia.cz\/swot-analyza-a-jeji-vyuziti\/","headline":"SWOT anal\u00fdza a jej\u00ed vyu\u017eit\u00ed","name":"SWOT anal\u00fdza a jej\u00ed vyu\u017eit\u00ed","description":"SWOT anal\u00fdza je analytick\u00e1 metoda u\u017e\u00edvan\u00e1 v r\u00e1mci strategick\u00e9ho \u0159\u00edzen\u00ed. Je zam\u011b\u0159en\u00e1 na vyhodnocen\u00ed vnit\u0159n\u00edch a vn\u011bj\u0161\u00edch p\u016fsob\u00edc\u00edch faktor\u016f. M\u016f\u017eete ji vyu\u017e\u00edt pro vyhodnocen\u00ed celofiremn\u00ed \u00fasp\u011b\u0161nosti. Nebo se zam\u011b\u0159it na d\u00edl\u010d\u00ed \u00fakoly a \u00fakony. Metoda je vysoce univerz\u00e1ln\u00ed. Vizu\u00e1ln\u00ed podoba metody Metoda je graficky zn\u00e1zorn\u011bna jako diagram se \u010dty\u0159mi poli. V&nbsp;lev\u00e9m horn\u00edm segmentu se nach\u00e1zej\u00ed&hellip;<p class=\"more-link\"><a href=\"https:\/\/www.abbazia.cz\/swot-analyza-a-jeji-vyuziti\/\" class=\"themebutton\">Read More<\/a><\/p>","datePublished":"2019-09-22","dateModified":"2023-05-07","author":{"@type":"Person","@id":"https:\/\/www.abbazia.cz\/author\/#Person","name":"","url":"https:\/\/www.abbazia.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/baa231f7e1963b29d6549eb0e137b049d877d4e97c51386f463c7d4fc98329bd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/baa231f7e1963b29d6549eb0e137b049d877d4e97c51386f463c7d4fc98329bd?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"abbazia.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.abbazia.cz\/wp-content\/uploads\/img_a355452_w2970_t1569736394.jpg","url":"https:\/\/www.abbazia.cz\/wp-content\/uploads\/img_a355452_w2970_t1569736394.jpg","height":0,"width":0},"url":"https:\/\/www.abbazia.cz\/swot-analyza-a-jeji-vyuziti\/","about":["Business"],"wordCount":425,"articleBody":"SWOT anal\u00fdza je analytick\u00e1 metoda u\u017e\u00edvan\u00e1 v r\u00e1mci strategick\u00e9ho \u0159\u00edzen\u00ed. Je zam\u011b\u0159en\u00e1 na vyhodnocen\u00ed vnit\u0159n\u00edch a vn\u011bj\u0161\u00edch p\u016fsob\u00edc\u00edch faktor\u016f. M\u016f\u017eete ji vyu\u017e\u00edt pro vyhodnocen\u00ed celofiremn\u00ed \u00fasp\u011b\u0161nosti. Nebo se zam\u011b\u0159it na d\u00edl\u010d\u00ed \u00fakoly a \u00fakony. Metoda je vysoce univerz\u00e1ln\u00ed.\tVizu\u00e1ln\u00ed podoba metodyMetoda je graficky zn\u00e1zorn\u011bna jako diagram se \u010dty\u0159mi poli. V&nbsp;lev\u00e9m horn\u00edm segmentu se nach\u00e1zej\u00ed SILN\u00c9 STR\u00c1NKY. Pod nimi SLAB\u00c9 STR\u00c1NKY. Tyto segmenty pojedn\u00e1vaj\u00ed o vnit\u0159n\u00edch aspektech probl\u00e9mu nebo organizace. Prav\u00fd segment je vy\u010dlen\u011bn anal\u00fdze vn\u011bj\u0161\u00edch vliv\u016f. V&nbsp;prav\u00e9m horn\u00edm segmentu naleznete HROZBY. V&nbsp;prav\u00e9m doln\u00edm poli potom naopak P\u0158\u00cdLE\u017dITOSTI.Vnit\u0159n\u00ed faktoryDo vnit\u0159n\u00edch p\u016fsob\u00edc\u00edch faktor\u016f pat\u0159\u00ed faktory, kter\u00e9 n\u00e1le\u017e\u00ed p\u0159\u00edmo firm\u011b nebo zkouman\u00e9 oblasti. Jedn\u00e1 se o konkr\u00e9tn\u00ed siln\u00e9 a slab\u00e9 str\u00e1nky.P\u0159\u00edklad: Silnou str\u00e1nkou spole\u010dnosti je jej\u00ed v\u00fdborn\u00e1 online prezentace. Slabou str\u00e1nkou m\u016f\u017ee b\u00fdt naopak slab\u00fd produkt s&nbsp;vysokou cenou.P\u0159i popisu slab\u00fdch i siln\u00fdch str\u00e1nek bu\u010fte up\u0159\u00edmn\u00ed a otev\u0159en\u00ed. Jedn\u00e1 se o ur\u010ditou formu brainstormingu, p\u0159i kter\u00e9 m\u016f\u017eete p\u0159ij\u00edt na velmi zaj\u00edmav\u00e9 podn\u011bty. Definujte si alespo\u0148 5 siln\u00fdch a 5 slab\u00fdch str\u00e1nek.Vn\u011bj\u0161\u00ed faktoryDo vn\u011bj\u0161\u00edch faktor\u016f pat\u0159\u00ed okolnosti, kter\u00e9 nem\u016f\u017eete p\u0159\u00edmo sv\u00fdm kon\u00e1n\u00edm ovlivnit. Tedy hrozby a p\u0159\u00edle\u017eitosti. Hrozby mohou b\u00fdt konkr\u00e9tn\u00ed nebo celospole\u010densk\u00e9. P\u0159i jejich definov\u00e1n\u00ed se \u00fazce zam\u011b\u0159te na probl\u00e9m, kter\u00fd pr\u00e1v\u011b \u0159e\u0161\u00edte. P\u0159\u00edle\u017eitosti v\u00e1s naopak navedou na mo\u017enou cestu sm\u011b\u0159uj\u00edc\u00ed k&nbsp;v\u011bt\u0161\u00ed mo\u017en\u00e9 prosperit\u011b nebo k&nbsp;vy\u0159e\u0161en\u00ed probl\u00e9mu.P\u0159iklad: Celospole\u010denskou hrozbou m\u016f\u017ee b\u00fdt nap\u0159\u00edklad such\u00fd rok s&nbsp;minimem sr\u00e1\u017eek. To p\u0159edstavuje nap\u0159\u00edklad pro zem\u011bd\u011blce naprosto z\u00e1sadn\u00ed hrozbu. Konkr\u00e9tn\u00ed hrozbou m\u016f\u017ee b\u00fdt otev\u0159en\u00ed konkuren\u010dn\u00edho podniku ve stejn\u00e9 obci. P\u0159\u00edle\u017eitost\u00ed m\u016f\u017ee b\u00fdt mo\u017enost otev\u0159en\u00ed zahrani\u010dn\u00edho trhu. Stejn\u011b tak m\u016f\u017ee p\u0159\u00edle\u017eitost p\u0159edstavovat valorizace d\u016fchod\u016f, kter\u00e1 v&nbsp;d\u016fsledku m\u016f\u017ee p\u0159in\u00e9st vy\u0161\u0161\u00ed zisky d\u00edky zv\u00fd\u0161en\u00ed kupn\u00ed s\u00edly u c\u00edlov\u00e9 skupiny.                                                                                                                                                                                                                                                                                                                                                                                        3.8\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"SWOT anal\u00fdza a jej\u00ed vyu\u017eit\u00ed","item":"https:\/\/www.abbazia.cz\/swot-analyza-a-jeji-vyuziti\/#breadcrumbitem"}]}]